Wetzel's Pretzel and Mastrada

Wetzel’s Pretzels officially entered the Indonesian market in November 2024, partnering with PT Era Boga Pretzel, a subsidiary of Erajaya Food & Nourishment, as its master franchisee.

Wetzel’s Pretzels Store Locations in Indonesia

• Street Gallery, Pondok Indah Mall

• Puri Indah Mall 2

• Lippo Mall Puri

• Mall Kelapa Gading 3

Menu Highlights : Original Pretzel, Cheese Pretzel, Jalapeño Cheese Melt Pretzel, Jalaroni Pretzel (jalapeño, pepperoni, and melted cheese), Sausage Pretzel, Sausage Bites, Pizza Bitz, Cinnamon Bitz.

Wetzel's Pretzel has partnered with Mastrada Group, a leading provider of professional kitchen solutions, to supply and support its foodservice equipment needs.

Wetzel's Pretzel utilizes specialized equipment, such as the AjAntunes Holding Cabinet that offers several operational and product quality benefits especially important for maintaining freshness, texture, and customer satisfaction in a foodservice environment.

Bagels are best served warm : not hot, not cold. A holding cabinet keeps them at an optimal temperature (typically 60–70°C), ensuring a fresh-from-the-oven experience without overcooking or drying them out. With AJ Antunes, warm bagels are ready to serve during busy periods. This reduces prep time and supports faster order fulfillment, especially in high traffic settings like cafes, bakeries, or airport kiosks. AJ Antunes Holding Cabinet, extends the hold time of bagels without compromising quality. The cabinet's glass panels and bright internal lighting provide an inviting display that attracts customers while keeping the product protected and fresh.

Role in the Wetzel's Pretzel Operation : 

• Consistency: Pretzels are held at precise temperatures, ensuring uniform taste and texture across all outlets.

• Speed of Service: With pretzels ready and warm, customer wait times are reduced during peak hours.

• Waste Reduction: The controlled environment extends product shelf life post-baking, minimizing food waste.

• Operational Scalability: Supports higher throughput during promotional periods or in high-traffic locations.