Misleading Kitchen Equipment in the F&B Industry: What to Watch Out for in 2025

As innovation surges in the food and beverage world, so do false promises. In 2025, restaurant owners, chefs, and hospitality businesses face an unexpected threat: misleading kitchen equipment that looks great on paper but underdelivers — or worse, breaks your operation.

At Mastrada Group, we’ve seen the damage it can cause. And we’re here to help you avoid it.

1. Overhyped “Smart” Features That Aren’t Actually Smart

From “AI-powered ovens” to “intelligent dishwashers,” many tools are labeled as smart — but dig deeper and you’ll find:

• No true automation

• No IoT connectivity

• Just a digital screen with basic functions

Example: A so-called “AI fryer” that only has a timer and preheat mode — nothing adaptive or automated.

Why it matters: You pay more for a promise that doesn't improve productivity.

2. Greenwashing: Fake Sustainability Claims

Eco-friendly sells — and some brands exploit that. They advertise:

• “Compostable” materials that require industrial facilities (not backyard)

• “Low energy” appliances with no energy rating or independent testing

• “Sustainable” sourcing with no traceable certifications

Example: A refrigerator claiming 30% less electricity use — yet lacks any Energy Star, CE, or SNI certification.

Why it matters: You risk misleading your own customers — and wasting money on inefficient tech.

3. No Warranty, No Support, No Parts

Cheap imports or startup products often offer flashy features with no service ecosystem. That means:

• No spare parts in Indonesia

• No local technician who understands the unit

• No after-sales warranty, or one that’s not honored

Example: An imported combi oven fails after 3 months — and the supplier vanishes.

Why it matters: Equipment downtime means lost revenue, frustrated staff, and compromised food safety.

4. Unrealistic Performance Claims

Some suppliers market their products with phrases like:

• "Cuts prep time by 80%"

• "Reduces oil usage by 70%"

• "Pays for itself in 3 months"

But these are often based on lab conditions — not actual restaurant kitchens.

Example: A vegetable slicer promoted as “fully automatic” still needs constant manual feeding.

Why it matters: Misalignment between expectation and reality leads to wasted investment.

 

Why Mastrada Is Different: Trusted. Transparent. Tested.

Mastrada Group only partners with globally certified brands and backs each product with:

• Verified certifications (NSF, CE, SNI, Energy Star, etc.)

• Real-world performance tests

• Live demos and trial opportunities

• Reliable after-sales support

• Local parts & technician networks

We help F&B professionals in Indonesia make equipment choices that are strategic, sustainable, and future-proof.

 

Don’t Be Fooled by the Brochure — Test It First.

Investing in kitchen equipment is a long-term decision. Don’t let hype, buzzwords, or aesthetics cloud your judgment. With Mastrada, you get clarity — not confusion.

Let us guide you to the right tools, not just the trending ones.
Contact Mastrada Group today or book a demo at our Live Kitchen Center.