Mastrada Group Brings Cook & Chill Concept Life at FHI 2023

At the 17th edition of Food & Hotel Indonesia (FHI) 2023, held from July 25–28 at Jakarta International Expo (JIEXPO), Mastrada Group made a significant impact by showcasing innovative culinary technologies and hosting engaging live demonstrations.

Booth Location: Hall A2, Booth 1417 - MASTRADA GROUP

Theme: "Cook & Chill" Concept.

Mastrada introduced the "Cook & Chill" concept, emphasizing efficient food preparation and preservation techniques. This approach is designed to enhance kitchen productivity and ensure food safety, aligning with modern culinary demands

Live Demonstrations:

The "Meet the Chef" series featured renowned chefs who demonstrated various cooking techniques using Mastrada's equipment: 

• Chef Vivi (Pit Master): Showcased smoker techniques, bringing flavors from Bali to the exhibition.

• Chef Don Chino: Presented authentic fish cuisine with a technological twist.

• Chef Theodore Darrel: Demonstrated culinary skills as a young and talented chef.

• Chef Rafael Basanto: Conducted a giant squid cooking show.

• Chef Alex: Shared insights as one of Indonesia's legendary chefs.

These sessions provided attendees with firsthand experience of advanced cooking techniques and the capabilities of Mastrada's equipment.