Building the Future of F&B: Event Recap of Masterclass "Mastering Quick Serve System"

Today's Food and Beverage (F&B) industry is no longer just about taste; it is about how quickly and efficiently a system can serve an ever-evolving market. Answering this challenge, PT Mastrada successfully hosted an exclusive session titled Masterclass: Mastering Quick Serve System on Tuesday, April 28, 2026.

Held at the PT Mastrada Showroom in Central Jakarta, the event was attended by F&B business owners and chain account managers eager to dive deep into future-proof operational strategies.

The Silent Shifts Shaping the Future

The event opened with an in-depth discussion on the current realities of the industry. Many businesses appear to be running normally on the surface, yet find it increasingly difficult to scale. Often, the core issue doesn't lie in the product, but rather in an operational foundation that is no longer relevant.

Zulkarnaini Dahlan from Welbilt Asia, acting as the keynote speaker, emphasized that scaling is no longer merely about opening new branches. "Scaling is about how ready your business foundation is to be consistently replicated. An efficient system is the true investment," he stated.

Quick Serve System (QSS) Strategy

During this session, participants learned how to build an operational system that is:

• More Efficient: Cutting through red tape and eliminating kitchen bottlenecks.

• Lower Investment: Optimizing equipment utilization for maximum output.

• Flexible & Adaptive: Enabling the rapid development of new product concepts to reach a broader market.

Live Demo: Technology in Action

One of the most engaging segments was the Live Demo presented by Zulkarnaini Dahlan, Resdi Sutrisno, and Reza Albianto. Participants were invited to see firsthand how the integration of Welbilt's technological equipment can create lightning-fast workflows without sacrificing the quality of the final product.

Guided by Sherly Hotnida as the host, the discussion was highly interactive. Business owners exchanged ideas regarding the technical hurdles they face on the ground and how Quick Serve solutions can be practically implemented.

The Step Towards Business Replication

The event, supported by Kuliner Kreasi Inovasi (KKI) and Welbilt, delivered a strong message to F&B players: a solid foundation does not happen by chance; it is built through meticulous planning.

PT Mastrada is committed to remaining a strategic partner for F&B industry players in Indonesia through education and the provision of world-class commercial kitchen solutions.

Thank you to all the participants who attended and actively engaged in the session. See you at the next Masterclass!

Want to know more about our Quick Serve solutions? Contact us at:

• Email: marketing@mastrada.com

• WhatsApp: +62 813-8564-6126

• Website: www.mastrada.com

Follow us for updates on future events: Instagram: @Mastrada_Group | LinkedIn: Mastrada Group

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