Why Laundry Services Are Big Business in Indonesia Right Now.

With increasing urbanization, digital platforms, and franchise-friendly models, the laundry business is becoming one of Indonesia’s most promising service sectors.

Laundry and Dry Cleaning Services in Indonesia

The global dry-cleaning and laundry services market is projected to grow from USD 119.94 billion in 2024 to USD 123.63 billion in 2025, with a Compound Annual Growth Rate (CAGR) of 3.1%. (source:https://www.thebusinessresearchcompany.com/report/dry-cleaning-and-laundry-services-global-market-report?utm_source=chatgpt.com) 

Online Laundry Services in Indonesia

Asia-Pacific Focus: The Asia-Pacific region, including Indonesia, is anticipated to experience the fastest growth in this sector, with a CAGR of 40.9% from 2025 to 2030, driven by improving economic conditions and increasing smartphone penetration. (source : https://www.grandviewresearch.com/industry-analysis/online-laundry-service-market)

These are key factors that create more demand and help businesses grow faster :

Busy Lifestyles. More people are moving to cities like Jakarta, Surabaya, and Medan. City life is fast-paced. People are too busy to do their own laundry. So, they prefer to outsource laundry to professionals or use pickup/delivery laundry apps. They prefer use an app to schedule laundry pickups twice a week instead of spending time washing clothes themselves.

Smartphone & Internet Penetration. Almost everyone owns a smartphone. Just like food delivery apps, laundry apps now offer same-day pickup and delivery.

Health & Hygiene Awareness (Post-COVID). Since COVID-19, people are more careful about clean clothes, disinfected fabrics, and regular cleaning. This increased demand for professional laundry, especially from hospitals, hotels, and schools.

The laundry services market in Indonesia can be broadly divided into the following segments :

Residential Laundry Services : Individual households, students, and working professionals. Kilo-based laundry (laundry kiloan), per-item laundry, and express services.

Commercial Laundry Services :  Hotels, restaurants, hospitals, and other businesses requiring large-scale laundry services.Bulk laundry, linen cleaning, uniform cleaning, and specialized fabric care.

Industrial Laundry Service : Manufacturing units, factories, and large institutions. Cleaning of heavy-duty workwear, industrial linens, and other specialized items.

What’s Next for Laundry in Indonesia?

The laundry sector is no longer a side business. It’s a mainstay in Indonesia’s service economy. With digital tools, new business models, and a growing consumer base, laundry services are here to stay and scale.

Thinking about entering the laundry business?

Now’s the time. Whether you're a franchise buyer, a tech founder, or just a curious observer Indonesia’s laundry sector has something for you. Contact Mastrada Group for innovation laundry machine. www.mastrada.com