Swirl Your Way to Success!
IT'S POPULAR DESSERT THINGS.
Soft serve ice cream has transitioned from being a basic dessert to a lifestyle product. The hype really blew up thanks to social media and influencer culture. People love snapping pics of cute, aesthetic soft serves with fun swirls, crazy toppings, and cool cones.
IT'S A GEN-Z "FUSION CONCEPTS"
Soft serve isn’t just something you eat in a cone anymore. You’ll see it on top of waffles, floating in milk tea, inside boba cups, or even melted over classic Indonesian snacks like martabak manis (those thick, sweet pancakes) or roti bakar (grilled bread with all the toppings).
These combinings make the menu more fun and get people talking (and posting). The weirder or prettier it looks, the more likely someone’s gonna try it, snap a pic, and share it on TikTok or Instagram.
How Soft Serve Fits Into the F&B Biz (Especially for Gen Z Starters)
If you’re a Gen Z dreamer thinking of jumping into the food business, soft serve is actually a super chill place to start. Why? Because you don’t need a fancy full-on restaurant to sell it. A small pop-up booth, a mall kiosk, or even a cloud kitchen (where you only sell online through delivery apps) can totally work. It’s low cost, flexible, and easy to test out before going big.
CONSIDER THIS PLAN
Make The Plan, what concept you want
Learn From Your Competitor
Location! Location! Location!
Develop Your Menus
Hire Passionate People
Invest in A Quality Equipment
Plus, here’s the trick..
it’s not just about selling ice cream—it’s about creating moments. Brands will drop limited-edition flavors, seasonal specials (think: matcha in spring, red velvet in Valentine’s season), or do collabs with local influencers to build hype and get people talking online.