Soft Serve Masterclass Season 1 Tuesday, 31 March 2026

Join us for an exclusive Soft Serve Masterclass Season 1: Understand Why It Works, presented by Mastrada Group.

Learn why the soft serve business model works—and how to run it the right way—from fundamentals to execution: machine knowledge, texture & overrun, ingredient strategy, product development, and pricing for healthier margins.

Featured Sessions & Speakers

This masterclass brings together industry insights and practical guidance from:

• Sherly Hotnida — Marketing Manager, Mastrada Group

• Pregel — Pregel Team

You’ll also experience live production using professional soft serve machines (Taylor & Icetro) and gain practical insights to avoid costly trial-and-error.

TUESDAY, 31 MARCH 2026
Jl. Musi No. 20, Cideng Barat

Seats: 20 pax • Ticket: IDR 200,000/pax

Register (WhatsApp): +62 813-8564-6126